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The CoverGirls had better look out — there’s a tough new girl in town. Pink was named the newest face of the beauty brand Monday, joining Taylor Swift, Sofia Vergara, Drew Barrymore, Ellen DeGeneres and Queen Latifah (plus two Olympic stars).
“Joining a group of women who have always inspired me — to laugh out loud, let my guard down, or play around with my beauty look — is such an honor,” the singer says in a release. “I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music and now my partnership with CoverGirl to love.”
“Pink is a powerful and provocative role model, who has always been an advocate of individualism and making no apologies for who you are,” adds CoverGirl vice president and general manager Esi Eggleston Bracey. “We love the energy and confidence that she radiates, and the fact that inside and out she’s as cool as she looks. She’s an awesome addition to our CoverGirl family.”
Going hand-in-hand with that image, Pink will first promote what the brand is touting as a “bold new mascara innovation,” and celebrate “beauty with an edge” through all of her campaigns. Her first ads will debut this fall. Tell us: What do you think of Pink as a new face of CoverGirl?
