E*Trade: Lindsay Lohan’s Lawsuit Is “Without Merit”

by Joyce Eng

E*Trade says its “milkaholic” baby commercial is meant to be “witty and memorable,” not a dig at Lindsay Lohan, whose lawsuit against the company is “without merit,” the financial company said in a statement.

Lindsay Lohan sues E*Trade over ad with “milkaholic” Lindsay

“With the E*Trade Baby, our advertising campaign is meant to be witty and memorable, while effectively communicating the powerful investing tools and services offered by E*Trade,” the statement read. “We believe the claims are without merit and we intend to defend ourselves vigorously in this case.”

Lohan sued E*Trade on Monday, claiming the company modeled its “milkaholic” baby Lindsay, the third wheel in a baby love triangle, after her in its latest commercial.

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The 23-year-old wants the commercial, which premiered during the Super Bowl, taken off the air and is seeking $50 million in exemplary damages, plus another $50 million in compensatory damages.