The Situation’s Tuxedo Deal — SIX FIGURES
No prom is safe — TMZ has learned The Situation just locked down a brand new deal to endorse a line of TUXEDOS … and if that wasn’t shocking enough … we’re told it’s worth SIX FIGURES. It’s all for a company called FLOW Formal — a New York-based tux manufacturer — and CEO Brian Weintraub tells us, Sitch is the perfect spokesperson … because the company is trying to target a younger demographic. Weintraub adds, “This is great for us and great for the industry. [Tuxedos have] become an old man thing.” The line is called … wait for it … “The Situation” — and it includes tuxedos, slim-fit shirts, and accessories. It’s expected to launch in February 2012.