Tim Tebow Gets Welcome to New York Billboard

Tim Tebow, on the Jockey billboard

Clear Channel Outdoor

When you're hot, you're hot, right down to your underwear.

Tim Tebow's photogenic kisser – and nothing more – is taking center stage on a digital billboard advertising Jockey brand underwear and also welcoming the former Denver Bronco to his new team, the New York Jets.

"We Support Tebow & New York – Jockey," reads the billboard, which stands on the New Jersey side of the Lincoln Tunnel that links Weehawken to Manhattan.

Some half a million commuters are expected to see the ad, reports ESPN.

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Meanwhile on Monday at a news conference in the Jets field house, the press got its first in-person look at the real Tebow since he joined the team. Many of the questions had to do with incumbent quarterback – and fellow attention-grabber – Mark Sanchez, with whom Tebow says he's exchanged texts.

"From my conversations about him he was excited to be working with me, and I am excited. I have a lot of respect for him as a person, football player," Tebow said, according to the New York Post. "We talked about that. I am excited about that opportunity."

Tim Tebow, at his New York Jets news conference

Ray Stubblebine / Reuters / Landov